Ugadi Festival Celebrations

On 17th April we celebrate Ugadi, it is the New Year's Day for the states of Andhra Pradesh, Telangana, and Karnataka

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The Sai Deepa Founders & The core teams are Telugus. The name comes from the language we speak “Telugu”. Telugu is a South-Central Dravidian language primarily spoken in the states of Andhra Pradesh and Telangana, India, where it is the official language. Telugu is the fourth most spoken language after Hindi Bengali and Marathi in India.

The cuisine of Telugu states is generally known for its tangy, hot and spicy taste, the cooking is very diverse due to the vast spread of the people and varied topological regions. Our Telugu movies, is a major segment of the Indian cinema. Production of motion pictures in the Telugu language is a very big business.

On 13th April we celebrate Ugadi, it is the start of New Year for the states of Andhra Pradesh, Telangana, and Karnataka. We celebrate by drawing colourful patterns on the floor, mango leaf decorations on doors called, buying and giving gifts such as new clothes, giving charity to the poor, preparing and sharing a special ugadi pickle , and visiting Hindu temples.

The ugadi pickle is a notable festive food that combines all 6 flavours – sweet, sour, salty, bitter, astringent and piquant. In Telugu and Kannada Hindu traditions, it is a symbolic reminder that one must expect all flavors of experiences in the coming new year and make the most of them. However due to the pandemic conditions, we celebrated it within our homes.